Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
Matte. Gloss. Texture. Your Style, Your Rules.
Engineered for Performance. Designed for Men.
BASED® — Where Hair Meets Attitude.
BEST SELLER | OVER +1,650,000 ORDERS
💪 Strong Hold All Day – Styling that stays sharp from morning to night.
✨ Clean & Natural Finish – No grease, no residue, just effortless style.
🌍 Cruelty-Free & Ethical – Products made with respect for you and the planet.
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RECEIVE IT BETWEEN - AND THE -.
Full, Natural Texture in Seconds.
Join 1,500,000+ Who've Switched to BASED.
SIMPLE, EFFECTIVE, BASED
Builds instant volume and structure without weighing hair down.
Boosts hair structure while keeping hair soft and healthy.
Absorbs excess oil to keep hair looking textured and matte all day.
Adds matte texture for an effortless, natural matte finish.
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® — Power in Every Style
Unstoppable Hold. Effortless Finish.
Redefining Men’s Hair Game.
BASED® isn’t just a hair styling brand — it’s a statement of style, created for those who don’t follow trends but set them.
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
VOGUE
VANITY FAIR
HARPER’S BAZAAR
BASED® combines professional performance, innovative textures, and versatile finishes, designed specifically for the modern man who values both style and identity.
Yes. Our formulas are developed to adapt to different hair types — from fine to thick — ensuring strong hold without weighing hair down.
We offer a variety of finishes: matte, glossy, and textured, so you can create the look that fits your personality best.
No. Each formula is carefully developed to deliver clean styling with no residue, no stickiness, and no heavy feel.
BASED® products are designed for all-day hold, with flexibility to restyle whenever you want.
Absolutely not. BASED® is committed to cruelty-free development and ethical production.
